AEO Observatory · Brand Share-of-Voice
Where Beats lands in AI answers
Live sampling of LLM responses across 50 priority audio-category queries — what AI engines name when shoppers ask.
Beats SoV
42.0%
present in 21 / 50
Probes (all-time)
50
50 this ISO-week
Unique brands
12
173 total mentions
MTD spend
$4.37
hard kill at $100/mo
The board
Brand leaderboard
Share-of-voice by brand across all observed probes. SoV = % of probes where the brand was mentioned (deduped per probe).
| Brand | Probes | SoV | Recommended | Positive sentiment |
|---|---|---|---|---|
| Apple | 37 | 74.0% | 70% | 35% |
| Bose | 31 | 62.0% | 77% | 45% |
| Sony | 31 | 62.0% | 81% | 61% |
| BeatsOwner | 21 | 42.0% | 62% | 48% |
| Anker | 14 | 28.0% | 93% | 50% |
| Sennheiser | 13 | 26.0% | 85% | 69% |
| JBL | 9 | 18.0% | 89% | 78% |
| Samsung | 7 | 14.0% | 100% | 100% |
| Shokz | 4 | 8.0% | 75% | 75% |
| Jlab | 3 | 6.0% | 100% | 100% |
| Skullcandy | 2 | 4.0% | 0% | 0% |
| 1 | 2.0% | 100% | 100% |
By engine
Beats SoV by AI engine
Where Beats lands by model. Bigger gap between engines = bigger model-specific opportunity.
ChatGPT
42.0%
21 / 50 probes
42.0%
Perplexity
0.0%
0 / 0 probes
0.0%
Gemini
0.0%
0 / 0 probes
0.0%
Claude
0.0%
0 / 0 probes
0.0%
Stream
Recent probes
The last 10 LLM responses captured. Each row is one sampled call against one engine.
| When | Query | Engine | Beats present | Mentions | Cost |
|---|---|---|---|---|---|
| 6/22/2026, 5:06:17 PM | Anker Soundcore Q20i review | chat_gpt | no | Anker, Sony, Bose | $0.1012 |
| 6/22/2026, 5:05:44 PM | is Skullcandy Crusher ANC 2 good | chat_gpt | no | Skullcandy, Sony, Bose, Sennheiser | $0.0792 |
| 6/22/2026, 5:05:15 PM | JBL Flip 7 vs Bose SoundLink | chat_gpt | no | JBL, Bose | $0.0821 |
| 6/22/2026, 5:04:15 PM | Samsung Galaxy Buds 3 Pro review | chat_gpt | no | Samsung, Apple, Bose, Sony, Google | $0.1018 |
| 6/22/2026, 5:03:25 PM | Apple AirPods Pro 3 vs AirPods Pro 2 | chat_gpt | no | Apple | $0.1107 |
| 6/22/2026, 5:02:26 PM | Bose QuietComfort Ultra Headphones review | chat_gpt | no | Bose, Sony, Sennheiser, Apple | $0.1117 |
| 6/22/2026, 5:01:18 PM | Sony WH-1000XM6 review | chat_gpt | no | Sony, Apple, Sennheiser, Bose | $0.1063 |
| 6/22/2026, 5:00:49 PM | best speaker for outdoor parties | chat_gpt | no | JBL | $0.0794 |
| 6/22/2026, 5:00:10 PM | best headphones for music production beginner | chat_gpt | yes | Sony, Beats, Sennheiser | $0.0914 |
| 6/22/2026, 4:59:38 PM | best earbuds for video calls | chat_gpt | no | Sony, Apple, Anker, Samsung, Bose | $0.0836 |